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What Is SMB Marketing and How Can It Work for You?

A woman smiling as she opens the door of her storefront small business.

If you’re a small or medium-sized business you may be thinking, do I really need a marketing strategy for my business?

The answer is yes!

In fact, you might need it more than the big players because, let’s face it, not many people know about your business – yet.

Stick around as we break down SMB marketing, meaning what it is, and how it can be the game-changer your small business needs.

What Is SMB Marketing?

SMB stands for small and medium-sized business. SMB marketing is a field of marketing that is specifically geared toward small and medium-sized businesses.

The game plan will be slightly different than a marketing plan for a huge corporate company because it will focus more on getting your name out there, boosting your reputation, and getting more people excited to buy from you.

It’s not just about selling a product – it’s about building genuine connections that keep your customers coming back for more.

What Makes a Business Small or Medium-sized?

Not sure if your business falls in the SMB category?

There are several ways this can be evaluated but it’s mostly based on the number of employees and the level of revenue generated by the business.

And according to the U.S. Small Business Administration, the definition of “small” varies by industry.

Forbes recently released a 2024 study that showed that over 99% of businesses in the US are small businesses and 46.4% of all US employees are employed by a small business.

So while it may sometimes seem like big tech companies and large corporations run the show, small businesses are the foundation of the American economy. It’s important to keep them growing in order to keep our economy running.

That’s where SMB marketing comes in.

Why Do SMBs Need Marketing?

It’s super important for SMB business owners to invest in marketing because it helps you get your name out there.

Relying on foot traffic and word-of-mouth alone may get you started, but it’s certainly not going to help sustain growth.

For SMBs, having a well-crafted marketing plan can help you:

  • Reach the right people
  • Establish your brand
  • Drive sales and revenue
  • Utilize cost-effective marketing strategies
  • Optimize your online presence
  • Stand out in a crowded marketplace
  • Boost your reputation

Successful SMB Marketing Strategies

If you hire a marketing team to take on your SMB marketing campaign, the first thing they will do is evaluate your business and identify your target audience.

From there, they’ll devise a personalized marketing strategy that targets your specific audience and maximizes your chances of success.

If you’re going to DIY your marketing efforts, you should take a similar approach.

Here’s a closer look at a few go-to SMB marketing strategies.

Content Marketing

Content is king for SMBs, and if done right, it can bring in a steady flow of organic traffic to your website.

Come up with a strong content and SEO strategy and then execute it consistently.

Consider all the different types of digital content like videos, blogs, and social media posts, and make sure to promote your content across different platforms to get the most visibility.

Social Media Engagement

Engaging with your audience on social media is a cheap way to connect with your customers and give your SMB a boost.

Share stuff that gets people curious – it could be cool facts about your products or a sneak peek into your daily business grind.

Multiple social media posts from SMB Global Marketing showcasing engagement on Social Media.

Don’t forget to interact with followers. Reply to their comments, throw in some questions, and let them know you’re listening.

Pro tip: Schedule your posts with handy scheduling tools. That way, you hit your audience at the right times. Keep an eye on who’s following you and what they’re into. Shape your content based on their interests.

Email Marketing

Nail an email marketing campaign for your SMB by adding variety to your emails. Share product updates, promotions, educational insights, and sprinkle in a bit of fun content.

Remember to make them mobile-friendly because everyone is on their phone these days.

Pro tip: audience segmentation is key. Breaking down your email list based on things like age, interests, or what they’ve bought before will help you personalize messages that hit the bullseye for different customer groups.

Local SEO

Create a Google My Business account and get listed on review sites like Yelp. Encourage positive reviews, and make sure your business information is all accurate.

Google review from an SMB Marketing Client for SMB Global Marketing.

This strategy helps you appear in local search results and attract nearby customers.

To further boost your local SEO use local keywords on your website and in your content. You can even publish fun articles on your blog that don’t necessarily have anything to do with what you’re selling but may bring local traffic to your site. Posts like “10 Fun Things to Do in (Your City).”

Paid Advertising

Investing in targeted paid advertising campaigns can increase your reach and give your marketing strategy a good boost.

Platforms like Google Ads and social media have great advertising options with meticulous targeting. This ensures your ads reach the intended audience, maximizing the return on your investment.

Referral Programs

Encourage your existing customers to become advocates for your business through referral programs. Offer incentives for referrals, turning satisfied customers into brand ambassadors.

This strategy leverages word-of-mouth marketing, a powerful tool for SMBs.

How to Assign a Marketing Budget When You Are an SMB

Dollar bills in the air symbolizing a budget for SMB Marketing.

As a small or medium-sized business, you may have limited resources, so it’s important to make sure you’re spending your money where it counts.

Identifying your target audience first will help you focus your marketing budget on reaching a specific type of person without scattering your efforts aimlessly. As they say: If you’re selling to everyone, you’re selling to no one.

Once you’ve got that figured out, you can distribute your marketing budget across the channels that will best help you reach that audience.

That might mean focusing on local SEO to attract nearby customers or creating engaging social media content.

Be sure to track the success of your marketing campaigns so you can change it up if you see that one thing is working better than others.

SMB Global Marketing

So the question arises: DIY or hire an expert?

Our advice: Instead of navigating complexities alone, leverage the expertise of a digital marketing company specialized in SMB marketing.

Invest wisely, grow strategically, and let your SMB thrive with the right marketing partner by your side.

Stand Out From the Crowd

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Looking for a marketing partner who’s as unique as you are? Look no further!

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Stand Out From the Crowd

A goofy-looking llama wearing sunglasses and a hat. Llama is looking at the camera with a friendly look

Looking for a marketing partner who’s as unique as you are? Look no further!