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Make Your SMB Shine with Canva: Post Social Media Content Like a Pro

Logo of Canva and an explosion of color in the back to symbolize the plethora of options of Canva for social media posts.

Feeling a bit overwhelmed by the idea of creating social posts for your small business? Don’t worry, Canva can help. Canva is an online design platform that makes it easy to create visual content. It’s straightforward to use, packed with features, and absolutely essential for crafting compelling content. With Canva, post social media visuals that captivate your audience and elevate your SMB’s online presence.

In this article, we’ll show you how Canva can turn you into a social media pro, giving your SMB the spotlight it deserves!

Importance of Visual Content in Social Media for SMBs

Visual content – photos, videos, stories, nifty infographics, and snappy quotes – is super important for social media. They grab the attention of those just scrolling by and leave a lasting impression, helping your small business stand out in a crowded online space. They also play a significant role in establishing brand consistency and driving engagement.

For some social media platforms like Facebook, Instagram, and TikTok, the visuals are the main focus, while the others, like X (formerly Twitter) and LinkedIn, are traditionally more text-based yet can still benefit from visuals like easy-to-read infographics and snazzy pics.

Why Choose Canva for Social Media Posts

Canva is the go-to platform for small businesses creating visuals for their social media. It’s perfect for both beginners and those with a bit more design experience under their belt. Let’s take a look at some of the stand-out features that are particularly useful for SMBs.

Seamless integration with social media platforms

Whether you’re creating graphics for Facebook, Twitter, TikTok, Tumblr, LinkedIn, Pinterest, or Instagram Canva has got you covered.

Once you’ve created your design and are ready to post it, all you have to do is click “share,” then, “share on social,” and choose the platform you want to share it on. If you have a Canva Pro account, you can schedule your posts to go out when your target audience is most active.

User-friendly interface

The user-friendly interface of Canva is another reason why SMBs should choose it for their social media posts. You don’t need to be a professional designer to create stunning visuals.

With its drag-and-drop functionality, customizable templates, and simple editing tools, you can easily customize templates or start from scratch.

Screenshot of Canva interface to reflect the user-friendliness of the software.

Variety of customizable templates

Speaking of templates, Canva offers a huge selection to choose from for free users and even more for Canva Pro users.

Whether you need a Facebook cover or an Instagram story, Canva has a template for it. These templates are not only professionally designed but also fully customizable. Just choose a template, customize it with your brand colors, logos, and fonts, and create professional-looking content in minutes.


If you are a one-man show and you are just getting started, the free version of Canva has plenty of features to give you a simple visual design. You get access to the drag-and-drop editor, 250k+ free templates, 100+ design types, 1+ million free photos and graphics, and a couple of Canva’s new AI design features. It comes with 5GB of cloud storage.

But at just $14.99 a month (slightly less if you choose to pay yearly) it’s hard to beat Canva Pro. You get unlimited access to premium templates and 100+ million stock photos, videos, audio, graphics, and more of Canva’s AI tools, which is everything you’ll need to take your small business social media account to the next level. Plus, the cloud storage is upgraded to 1TB.

You also get the content scheduling tool, the resizer, and the audio-visual sync which will save you so much time and effort when creating social media posts – more on these features below.

And if you have a small team, you can opt for Canva teams starting at just $29.99 a month for a more collaborative workflow.

Canva also offers a 100% free version for educators and their students which is pretty cool.

Getting Started with Canva

Once you start creating visuals with Canva you’ll find your groove. But here are some easy-to-follow steps to get started for social media posts:

  1. Select the “Create a design” button in the top right corner.
  2. Choose the right dimension for the social platform you are creating for (Canva makes this easy with already set dimensions for each platform)
  3. Choose from a template on the left-hand side and customize it or create your own design from scratch by uploading your own photos, adding stickers, and other elements from the Canva library.
  4. Click “Share” in the top right corner and then “Share on social.”
Screenshot on how to post from Canva to social media.

Best Canva Pro Features for SMBs

As we said, Canva Pro is cost-efficient and gives you access to a whole suite of advanced features that will save you so much time and effort. In our opinion, the upgrade is a must for small businesses looking to take their social media posts to the next level. Let’s take a look at a few of those features in more detail.

Brand kit feature

Consistency is key when it comes to branding and Canva Pro’s brand kit feature makes that easy. With just a few clicks, you can apply your brand’s specific colors, fonts, and logos to match your brand’s voice so every post you create is on-brand and consistent with your overall messaging.

Content Calendar

As a Canva Pro user, you are able to schedule content for posting in advance on up to 8 platforms. This means you can plan your social media content weeks or even months in advance, freeing up your time to focus on other aspects of your business.


The resizing feature for Pro users will save you loads of time too. Rather than create a new design for each social media platform, create one and resize it for each platform you intend to post on.

Videos on Canva

Why stick to static images when you can bring your posts to life with video?

With Canva Pro you get access to videos and audio in the elements library, and you can even automatically match your video footage to your soundtrack with Beat Sync.

Right now, videos are big on social media, so Canva Pro can help you take advantage of that and make your videos stand out.

Screenshot of video editing options offered by Canva for social media posts and other.

Collaboration and Team Features in Canva

If you have multiple people in your small business working on your social media marketing, you’ll want to upgrade to Canva Teams. With Canva Teams, you can invite team members to join your projects and work on them in real time.

It also allows you to assign roles and permissions so you can specify who can edit the design, who can only view it, and who can leave comments and annotations. This helps streamline the collaboration process and ensures that everyone is on the same page.


There you have it – your crash course in conquering social media with Canva by your side. From crafting visuals that speak volumes to harnessing the power of Canva Pro’s advanced design tools, you’re armed with everything you need to make your small business stand out on social media.

So don’t hesitate – embrace the possibilities and let your SMB shine brighter than ever before!


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Get Social!

We love to connect with our audience and share our expertise. Join us on social media to stay in the loop and join the conversation.