Overview
Éducation en Français à New York (EFNY) is a nonprofit organization dedicated to promoting French language and Francophone culture within New York City’s public schools. Founded by French-speaking parents and supported by volunteers, EFNY helps students from kindergarten through 11th grade develop their French language skills through enrichment programs, online classes, and community-based learning opportunities.
For more than 20 years, EFNY has supported French language education across New York City, serving more than 700 students annually through programs offered at schools throughout Manhattan and Brooklyn. As a member of FLAM USA and FLAM Monde, EFNY is part of a global network committed to preserving French language and culture for children living outside of France while helping families build meaningful connections to the Francophone world.
The Challenge
- Existing website no longer reflected the organization’s growth and expanding programs.
- Families needed an easier way to find program, registration, and school-specific information.
- Required a bilingual experience that effectively served both French- and English-speaking audiences.
- Needed a stronger website structure and SEO foundation to increase online visibility.
What We Did
- Designed and developed a modern bilingual website in English and French.
- Created new pages and reorganized content to improve navigation and accessibility for families.
- Developed dedicated program and school pages to better showcase EFNY’s offerings.
- Enhanced and optimized content while implementing SEO best practices across the website.
- Built a mobile-responsive platform designed to support future growth and ongoing updates.
Results
- Website Traffic Growth: Following the website launch, EFNY experienced substantial growth in website traffic, active users, and new visitors, helping more families discover the organization online.
- Stronger Organic Search Visibility: The new website established a solid SEO foundation, increasing EFNY’s visibility for searches related to French classes, bilingual education, and French-language learning opportunities in New York City.
- Improved User Engagement: Visitors spent significantly more time exploring program information, school pages, and educational resources, reflecting a stronger user experience.
- Enhanced Family Experience: Families can now more easily find program details, registration information, and school-specific resources through a clear, bilingual website structure.
- A Foundation for Future Growth: EFNY now has a modern bilingual platform that supports its mission, growing community, and long-term organizational goals.
Source: Google Analytics 4 and Google Search Console.
Client Testimonial
Christine Giorgis – Director of Operations
“Working with SMB Global Marketing was a fantastic experience. Sharmila and her team were attentive, creative, and truly committed to bringing our vision to life. We are thrilled with our new website and highly recommend their services.”
