Refreshing a Pediatric Therapy Website with SEO & Playful Clarity

Open Play Therapy logo for Case Study

CLIENT

Open Play Therapy

INDUSTRY

Healthcare | Pediatric Therapy

LOCATION

California, United States

SERVICES

Web Development & Design | SEO

Overview

Open Play Therapy offers pediatric physical, occupational, speech, and ABA therapy with a play-based approach that supports children’s development while keeping therapy fun and engaging. As the practice grew, they needed a refreshed online presence—one that reflected their values, spoke to their families, and supported their expanding service areas across Southern California.

Home page header of Open Play Therapy on a laptop with some circles as the background of the image.

The Challenge

  • Outgrew their original one-page website as their services and team expanded
  • Needed a more robust, SEO-optimized site to support visibility and growth
  • Wanted a tone and design that resonated with parents of young children while still conveying clinical trust and credibility
Screenshot of Old website Open Play Therapy.
Original Site of Open Play Therapy

What We Did

  1. Redesigned their existing website and created a new structure to clearly present services, early intervention value, and parent resources
  2. Crafted SEO-driven content to support visibility for high-intent queries
  3. Designed a friendly, vibrant layout that reflects the practice’s playful approach, using warm visuals and clear UX
  4. Optimized for mobile-first performance, readability, and conversion (intake forms, contact touchpoints)
New website for Open Play Therapy.

Results

  • A refreshed digital presence that speaks directly to Open Play Therapy’s growing audience
  • Stronger search visibility and more targeted traffic from the service areas
  • A platform that builds both trust and excitement—for parents and kids alike
Open Play Therapy website on different devices.

Client Testimonial

Daniel Heller – Founder

“Outstanding Service and Results!
I had the pleasure of working with SMB Global Marketing to elevate my business’s online presence, and they exceeded my expectations! Their team is professional, knowledgeable, and incredibly responsive. They crafted a tailored marketing strategy that boosted our website traffic and significantly increased client inquiries. What sets them apart is their dedication to understanding our unique business needs and their creative approach to problem-solving. The regular updates and transparent communication kept me confident throughout the process. I highly recommend SMB Global Marketing to any business looking to grow and make a lasting impact. Thank you for helping my business thrive!”

Inspired by Their Transformation?

Let’s design a digital strategy that drives your visibility, credibility, and growth — built around your goals, your audience, and your brand’s unique story.

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