Overview
FLAM San Diego is dedicated to promoting French language and culture in the San Diego area. Despite their strong community presence, they struggled with low web traffic, poor search engine rankings, and an outdated website. They turned to SMBGM for a comprehensive digital transformation.
Challenges
- Low web traffic
- Poor search engine rankings
- Ineffective digital marketing strategy
- Outdated website
Solutions
- Website Redesign:
SMBGM completely redesigned the FLAM San Diego website, creating a modern, user-friendly interface that better reflected the organization’s mission and made it easier for visitors to find information about programs and events. - SEO Enhancement:
We implemented a robust SEO strategy that included optimizing website content, meta tags, and keywords. This strategy aimed to improve search engine rankings and increase organic traffic to the site.
Results
- Increased Web Traffic:
Web traffic doubled after launch — and one year later, 13% of enrolled families are finding FLAM through Google search, a major improvement in online discoverability. - Improved Search Engine Rankings:
Achieved first-page Google rankings for several key keywords integral to FLAM’s offerings. - Enhanced Brand Visibility:
The redesigned website and strategic SEO efforts substantially boosted FLAM San Diego’s brand recognition, leading to increased engagement and interest within the educational community. - Higher Conversion Rates:
Following the website redesign and SEO optimization, organic search became one of FLAM San Diego’s top acquisition channels, with 13% of new families now discovering the organization through Google searches, making SEO the largest source of new families outside of referrals and returning families.
Client Testimonials
Rachèle DeMeo – Founder | President
“By far the best web designer! Professional, organized, friendly, helpful, and extremely competent! We are so happy with our new website. The timing was on point and Sharmila even created tutorials to help us out! We are so thrilled! It’s an honor to recommend SMB Global Marketing!”
Andrée-Anne Tardif – Treasurer
“If you’re looking for a team that listens to your needs, communicates effectively, and delivers high-quality results, SMB Global Marketing is the perfect choice. Our experience with them was nothing short of excellent, and we couldn’t be happier with our new website.”
