Overview
Ramona Barn Owls (RBO) is a mission-driven ecommerce brand dedicated to wildlife conservation and education. Through ethical apparel, educational content, owl rescue advocacy, live-streamed nest cameras, and community outreach, the organization inspires people to protect wildlife while funding conservation efforts.
Founded by wildlife educator and conservation advocate Stacey Mae Rudge, Ramona Barn Owls reinvests 100% of their ecommerce profits into wildlife education, rescue, and awareness initiatives.
The Challenge
- Outdated website with difficult navigation and limited ecommerce functionality
- Slow site performance and poor mobile user experience
- More than 100 products lacked consistent optimization and organization
- Duplicate content and limited SEO structure reduced online visibility
- No meaningful lead generation system or email marketing strategy
- Minimal organic search presence and no website-driven sales
- Educational resources, conservation efforts, ecommerce products, and community content were difficult for visitors to navigate
What We Did
- Redesigned the website to create a modern, user-friendly ecommerce experience
- Optimized more than 120 pages, including products, collections, blog content, and core website pages
- Reorganized categories, tags, navigation, and site architecture to improve usability and search visibility
- Implemented an ongoing SEO and AI visibility strategy focused on organic growth and emerging search platforms
- Developed a content strategy that supports both ecommerce growth and wildlife education initiatives
- Created email marketing automations and lead generation opportunities to grow the subscriber base
- Provided ongoing website maintenance, conversion optimization, reporting, and strategic marketing support
- Collaborated with the client’s creative team by providing keyword research, SEO recommendations, and content guidance for YouTube and social media initiatives
Results
- Increased organic traffic from ~100 monthly visitors to +3,000 monthly visitors within 8 months
- Expanded AI visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Grok
- Grew the email subscriber list from 0 to +300 subscribers within 5 months
- Transformed the website from generating no online sales to producing consistent monthly ecommerce orders
- Supported significant audience growth across YouTube, Instagram, and Facebook through SEO guidance, keyword research, and content optimization recommendations
- Created a scalable digital marketing foundation that supports ongoing growth through SEO, content marketing, advertising, email marketing, and AI visibility
Client Testimonial
Stacey Mae Rudge – Founder
“I cannot imagine attempting any of these marketing tasks without a professional team like SMBGM. I have complete trust in SMBGM and the direction they are taking my company, and I am excited for the future.”
