{"id":6439,"date":"2026-02-26T11:00:00","date_gmt":"2026-02-26T18:00:00","guid":{"rendered":"https:\/\/smbglobalmarketing.com\/?p=6439"},"modified":"2026-03-06T08:51:05","modified_gmt":"2026-03-06T15:51:05","slug":"types-of-backlinks","status":"publish","type":"post","link":"https:\/\/smbglobalmarketing.com\/es\/types-of-backlinks\/","title":{"rendered":"Tipos de backlinks: \u00bfC\u00f3mo influyen en tu ranking?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Overview:<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understanding the different types of backlinks is critical<\/strong> for SEO success. Not all links are created equal; search engines evaluate them based on authority, relevance, and placement to determine if they pass ranking power or just traffic.<\/li>\n\n\n\n<li><strong>Technical types of backlinks, like Dofollow and Nofollow,<\/strong> serve different purposes. While <strong>Dofollow<\/strong> links directly boost rankings by passing authority, <strong>Nofollow<\/strong> and <strong>UGC<\/strong> links are essential for building a natural, diverse link profile without manipulating the system.<\/li>\n\n\n\n<li><strong>The most valuable links are Editorial and Contextual.<\/strong> These &#8220;natural&#8221; types of backlinks are earned when high-quality sites reference your content. Unlike low-value footer or directory links, contextual placement signals genuine endorsement to Google.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/smbglobalmarketing.com\/smb-marketing\/\">SMBs<\/a> must distinguish between White-Hat and Black-Hat types.<\/strong> Sustainable growth relies on ethical strategies like digital PR and guest posting, whereas risky tactics like buying links or using private networks (Black-Hat) can lead to severe penalties.<\/li>\n\n\n\n<li><strong>A healthy profile requires a mix of backlink types.<\/strong> Rather than chasing just one kind of link, a strong SEO foundation is built on a blend of editorial mentions, local citations, and industry references that signal real-world credibility.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Are Backlinks (and Why Types Matter)<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Backlinks are hyperlinks from one website to another. From a search engine\u2019s perspective, every backlink acts as a &#8220;vote&#8221; of confidence, signaling credibility, relevance, or endorsement.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">However, not all votes count the same.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Search engines evaluate backlinks based on four key factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Authority:<\/strong> Is the linking site trusted?<\/li>\n\n\n\n<li><strong>Relevance:<\/strong> Does the link make sense for your industry?<\/li>\n\n\n\n<li><strong>Placement:<\/strong> Is the link hidden in a footer or prominent in an article?<\/li>\n\n\n\n<li><strong>Intent:<\/strong> Was the link earned naturally or manipulated?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Because of this, backlinks naturally fall into different categories, each with its own strengths, limitations, and risk profile. Understanding these types ensures you invest in links that actually move your rankings, rather than wasting money on ones that Google ignores.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In fact, data shows that pages <a href=\"https:\/\/www.ranktracker.com\/blog\/backlink-statistics-2025\/\" target=\"_blank\" rel=\"noopener\">ranking #1 on Google have 3.8\u00d7 more backlinks than pages in positions 2\u201310<\/a> \u2014 highlighting how strongly backlinks correlate with higher rankings in competitive markets.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of Backlinks (Based on How Search Engines Treat Them)<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"450\" data-src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-Search-Engines-Treat-Them.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Types of Backlinks based on search engine treatment: dofollow, nofollow, user-generated and sponsored links\" class=\"wp-image-6448 lazyload\"\/><noscript><img decoding=\"async\" width=\"1200\" height=\"450\" src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-Search-Engines-Treat-Them.jpg\" alt=\"Types of Backlinks based on search engine treatment: dofollow, nofollow, user-generated and sponsored links\" class=\"wp-image-6448\" srcset=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-Search-Engines-Treat-Them.jpg 1200w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-Search-Engines-Treat-Them-768x288.jpg 768w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-Search-Engines-Treat-Them-18x7.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dofollow Backlinks (The Most Valuable Type)<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Dofollow backlinks are the standard link type. They pass ranking equity (often called &#8220;authority&#8221;) from the linking page to your page.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why they matter:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Directly influence your <a href=\"https:\/\/smbglobalmarketing.com\/advanced-keyword-research-strategies\/\">keyword rankings<\/a><\/li>\n\n\n\n<li>Transfer trust from high-authority domains<\/li>\n\n\n\n<li>Signal to Google that your content is valuable<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">For SEO, dofollow links are the priority. SMBs should focus on earning these through high-quality content, partnerships, and digital PR rather than trying to &#8220;manufacture&#8221; them.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nofollow Backlinks (Visibility Without Ranking Power)<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nofollow backlinks contain a tag (rel=&#8221;nofollow&#8221;) that tells search engines <em>not<\/em> to count the link as an endorsement.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While nofollow links do not pass direct ranking equity, they still serve important functions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Referral traffic:<\/strong> Real users still click them.<\/li>\n\n\n\n<li><strong>Brand exposure:<\/strong> Getting seen on major platforms.<\/li>\n\n\n\n<li><strong>Natural profile:<\/strong> A backlink profile with <em>only<\/em> dofollow links looks suspicious. You need a healthy mix.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Common sources include<\/strong>: Social media profiles, Wikipedia, and press releases.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>User-Generated Backlinks (UGC)<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These links use the rel=&#8221;ugc&#8221; tag and appear in places where users (not site owners) create the content.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog comments<\/li>\n\n\n\n<li>Forum posts (like Reddit)<\/li>\n\n\n\n<li>Q&amp;A sites<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Since anyone can create these links, Google generally ignores them for ranking purposes. Treat them as tools for brand awareness and community engagement, not SEO levers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sponsored and Paid Backlinks<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These links carry the rel=&#8221;sponsored&#8221; tag. They are explicitly marked as paid placements, such as affiliate links or banner ads.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These are for <strong>marketing<\/strong>, not SEO. They drive traffic and sales, but they will not help you rank higher in search results.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of Backlinks Based on How You Get Them<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"450\" data-src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-You-Get-Them.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Types of Backlinks based on acquisition: editorial, guest posts, citations, resource pages and broken links\" class=\"wp-image-6449 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"450\" src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-You-Get-Them.jpg\" alt=\"Types of Backlinks based on acquisition: editorial, guest posts, citations, resource pages and broken links\" class=\"wp-image-6449\" srcset=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-You-Get-Them.jpg 1200w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-You-Get-Them-768x288.jpg 768w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-How-You-Get-Them-18x7.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Editorial Backlinks (Natural Links)<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Editorial backlinks are links given voluntarily by publishers because your content or business&nbsp; provides value.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These are the most powerful type of backlinks because they:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Are earned, not requested<\/li>\n\n\n\n<li>Appear naturally within relevant content<\/li>\n\n\n\n<li>Come from&nbsp; authoritative sources<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A local news site linking to your business\u2019s charity event<\/li>\n\n\n\n<li>A supplier or partner listing you as a trusted retailer<\/li>\n\n\n\n<li>An industry blog quoting your owner\u2019s take on a market trend<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic role:<\/strong> <br>Editorial backlinks form the backbone of sustainable SEO authority because they signal genuine popularity and trust<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Guest Post Backlinks<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Guest post backlinks are earned by contributing content to external publications.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">When executed correctly, guest posting provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Topical relevance<\/li>\n\n\n\n<li>Brand exposure<\/li>\n\n\n\n<li>Controlled anchor text (within reason)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Risks:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low-quality guest networks<\/li>\n\n\n\n<li>Over-optimized anchor text<\/li>\n\n\n\n<li>Mass-produced content<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic use:<br><\/strong>Guest posting should focus on authority-building, not link volume. Contributing high-quality articles to reputable industry sites builds your reputation as an expert, whereas mass-posting on low-quality blogs looks like spam to Google.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reciprocal Backlinks (Link Exchanges)&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Reciprocal links occur when two websites agree to link to one another\u2014essentially a &#8220;you link to me, I link to you&#8221; arrangement.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While these happen naturally between business partners, they are closely scrutinized by search engines.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">They are acceptable when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They exist between relevant businesses (e.g., a wedding venue linking to a preferred caterer)<\/li>\n\n\n\n<li>They provide actual value to the user navigating between sites<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">They become risky when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Done in excessive bulk solely to boost numbers<\/li>\n\n\n\n<li>The two sites have no logical connection to each other<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic use<\/strong>: <br>Limit reciprocal linking to genuine real-world partnerships. Avoid automated &#8220;link exchange&#8221; networks or emailing strangers just to swap links, as this can trigger spam filters.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Directory and Citation Backlinks<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These backlinks come from:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business directories (like Yelp or BBB)<\/li>\n\n\n\n<li>Industry-specific&nbsp; listings<\/li>\n\n\n\n<li>Local citation platforms<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">They are especially important for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local SEO<\/li>\n\n\n\n<li>Brand legitimacy<\/li>\n\n\n\n<li>NAP consistency<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Most directory links are nofollow, but they still reinforce trust and relevance\u2014provided they come from reputable sources rather than low-quality, generic web directories<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic use:<br><\/strong>Directory backlinks establish foundational credibility, especially for SMBs. Focus on securing listings in city-specific or industry-relevant directories, as mass submissions to broad, low-quality sites provide little to no value.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resource Page Backlinks<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Resource page backlinks are earned when your content is listed as a helpful reference on a curated list.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cBest tools for ecommerce SEO\u201d<\/li>\n\n\n\n<li>\u201cHelpful resources for small businesses\u201d<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These links are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highly contextual<\/li>\n\n\n\n<li>Often dofollow<\/li>\n\n\n\n<li>Strong relevance signals<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic use:<br><\/strong>Creating genuinely useful assets (like comprehensive guides, tools, or original data) increases eligibility for resource-based links. If your content is the &#8220;best answer&#8221; on the web, other sites will naturally want to link to it to add value for their own readers.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Broken Link Backlinks<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Broken link building involves identifying dead links on other websites and offering your content as a replacement.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High success rate (because you are helping the site owner fix an error)<\/li>\n\n\n\n<li>Value-driven outreach<\/li>\n\n\n\n<li>Natural editorial placement<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic use:<br><\/strong>This tactic works best for evergreen content and guides. By helping webmasters fix broken links on their site, you position your brand as a helpful solution rather than just another solicitor asking for a favor.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of Backlinks Based on Where They Appear<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"450\" data-src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Where-They-Appear.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Types of Backlinks by placement: contextual links vs sidebar and footer backlinks\" class=\"wp-image-6451 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"450\" src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Where-They-Appear.jpg\" alt=\"Types of Backlinks by placement: contextual links vs sidebar and footer backlinks\" class=\"wp-image-6451\" srcset=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Where-They-Appear.jpg 1200w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Where-They-Appear-768x288.jpg 768w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Where-They-Appear-18x7.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contextual Backlinks<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These links are placed naturally within the body paragraphs of a webpage, surrounded by relevant text.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">They are the most valuable because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The surrounding text tells Google exactly what the link is about.<\/li>\n\n\n\n<li>Users are most likely to click links embedded in helpful content.<\/li>\n\n\n\n<li>They signal a true editorial endorsement.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic Use: <br><\/strong>Always prioritize getting your link inside the main article content. A link in the middle of a blog post is worth significantly more than a link in an author bio or a resource list at the bottom of the page.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sidebar and Footer Backlinks<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These links appear in the margins or bottom of a website, meaning they often show up on every single page of that site (known as &#8220;sitewide links&#8221;).<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">While useful for navigation, they carry risks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diluted Value:<\/strong> Google treats sitewide links as one single vote, not thousands of votes.<\/li>\n\n\n\n<li><strong>Spam Signals:<\/strong> Excessive sitewide links (especially with exact-match keywords like &#8220;Best Plumber&#8221;) are a common trigger for penalties.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategic Use:<\/strong> <br>Treat these with caution. If you sponsor a local charity or partner, ask for a link on their dedicated &#8220;Partners&#8221; page (which is contextual) rather than a logo in their footer. If you must have a footer link, keep the anchor text branded (e.g., &#8220;Web Design by [Your Brand]&#8221;) rather than using keywords.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of Backlinks Based on Risk Level<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"450\" data-src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Risk-Level.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Types of Backlinks by risk level: white-hat, grey-hat and black-hat backlinks in SEO strategy\" class=\"wp-image-6450 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"450\" src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Risk-Level.jpg\" alt=\"Types of Backlinks by risk level: white-hat, grey-hat and black-hat backlinks in SEO strategy\" class=\"wp-image-6450\" srcset=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Risk-Level.jpg 1200w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Risk-Level-768x288.jpg 768w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2026\/02\/Types-of-Backlinks-Based-on-Risk-Level-18x7.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>White-Hat Backlinks (Safe &amp; Sustainable)<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">White-hat backlinks are earned through ethical, guideline-compliant practices that focus on users first, not search engines.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content marketing (creating helpful guides)<\/li>\n\n\n\n<li>Digital PR (getting cited in news)<\/li>\n\n\n\n<li>Genuine Partnerships<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">This is the only strategy that supports long-term, penalty-free growth. While it requires more effort upfront, white-hat links build an asset that competitors cannot easily copy.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Grey-Hat Backlinks (Risky Shortcuts)<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Grey-hat strategies operate in ambiguous areas. They technically follow some rules but violate the &#8220;spirit&#8221; of Google\u2019s guidelines by manipulating rankings.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scaled guest posting (posting on low-quality sites just for links)<\/li>\n\n\n\n<li>Aggressive anchor text optimization (using &#8220;Best Plumber New York&#8221; excessively)<\/li>\n\n\n\n<li>Buying links that aren&#8217;t clearly marked as sponsored<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">These tactics may offer short-term boosts, but they carry significant risk. If Google updates its algorithm to detect these patterns, your site could lose traffic overnight. Avoid building a strategy dependent on grey-hat tactics.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Black-Hat Backlinks (Dangerous)<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Black-hat techniques are direct violations of Google\u2019s Webmaster Guidelines. They are purely manipulative and often automated.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paid links intended to pass PageRank<\/li>\n\n\n\n<li>Private Blog Networks (PBNs)<\/li>\n\n\n\n<li>Link farms and comment spam<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Strictly avoid these. Using black-hat tactics exposes your website to Manual Actions (penalties), where Google can remove your site from search results entirely. No short-term gain is worth the risk of de-indexing.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How SMBs Should Prioritize Backlink Types<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A healthy, &#8220;penalty-proof&#8221; backlink profile is not built by accident. It follows a strict hierarchy of quality:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Core:<\/strong> Editorial backlinks from relevant industry sites (to build authority).<\/li>\n\n\n\n<li><strong>The Support:<\/strong> Selective, high-quality guest posts (to broaden reach).<\/li>\n\n\n\n<li><strong>The Foundation:<\/strong> Local and niche citations (to establish trust).<\/li>\n\n\n\n<li><strong>The Natural Mix:<\/strong> A healthy layer of nofollow links (to look organic).<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The goal is <strong>credibility<\/strong>, not manipulation. If a link is easy to get, it\u2019s probably not worth much. If it\u2019s hard to earn, it\u2019s likely a ranking signal your competitors can\u2019t copy.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Which Types of Backlinks Matter Most Today<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s algorithms have evolved beyond just counting links; they now look for <strong>E-E-A-T<\/strong> (Experience, Expertise, Authoritativeness, and Trustworthiness).<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In this modern landscape, the links that matter most are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Earned, Not Bought:<\/strong> Links that exist because a human editor decided your content was valuable.<\/li>\n\n\n\n<li><strong>Brand-Building:<\/strong> Links that drive real referral traffic, not just &#8220;link juice.&#8221;<\/li>\n\n\n\n<li><strong>Contextually Relevant:<\/strong> Links from sites that actually make sense for your industry.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Any link that can be bought in bulk or automated is usually a liability, not an asset.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The SMB Global Marketing Difference<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Most <a href=\"https:\/\/smbglobalmarketing.com\/seo\/\">SEO agencies<\/a> treat backlinks as a commodity\u2014selling &#8220;packages&#8221; of 50 links a month regardless of quality. This approach doesn&#8217;t just waste budget; it puts your entire website at risk of a Google penalty.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>At <a href=\"https:\/\/smbglobalmarketing.com\/\">SMB Global Marketing<\/a>, we engineer long term authority focusing on link safety and ROI:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>We unlock your hidden network.<\/strong> We sit down with you to identify the real-world connections you already have\u2014like suppliers, partners, and associations. Then, we craft the perfect message and positioning to turn those handshakes into high-value, natural backlinks.<\/li>\n\n\n\n<li><strong>Real relationships, not bots.<\/strong> For outreach, we don&#8217;t use automated spam networks. We manually pitch your business to real journalists and bloggers to get you featured where it counts.<\/li>\n\n\n\n<li><strong>Focus on what grows your business.<\/strong> We don&#8217;t chase vanity metrics. We target the specific links that help you rank for your most profitable services and products.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">We don\u2019t just write the guide on backlinks, we execute it every day for growing businesses just like yours.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to build a backlink profile that actually drives growth?<\/strong>&nbsp;<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Stop gambling with risky packages. Let&#8217;s build something sustainable together.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/smbglobalmarketing.com\/get-in-touch\/\">[Book Your Strategy Session]<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubre los distintos tipos de backlinks y c\u00f3mo cada uno afecta la autoridad, la credibilidad y el posicionamiento en los motores de b\u00fasqueda.<\/p>","protected":false},"author":4,"featured_media":6447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[23,75,22],"class_list":["post-6439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-optimization-seo","tag-seo","tag-seo-service","tag-small-business-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/posts\/6439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=6439"}],"version-history":[{"count":3,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/posts\/6439\/revisions"}],"predecessor-version":[{"id":6469,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/posts\/6439\/revisions\/6469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/media\/6447"}],"wp:attachment":[{"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=6439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=6439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=6439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}