{"id":5839,"date":"2025-07-27T21:40:53","date_gmt":"2025-07-27T21:40:53","guid":{"rendered":"https:\/\/smbglobalmarketing.com\/?post_type=case-studies&#038;p=5839"},"modified":"2025-07-27T22:01:13","modified_gmt":"2025-07-27T22:01:13","slug":"hot-shot-medical-group-case-stud","status":"publish","type":"case-studies","link":"https:\/\/smbglobalmarketing.com\/es\/case-studies\/hot-shot-medical-group-case-stud\/","title":{"rendered":"Lanzamiento de un sitio web segmentado por audiencia para un grupo de atenci\u00f3n sanitaria"},"content":{"rendered":"<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h2 class=\"wp-block-heading has-text-align-center\"><strong><strong>Resumen<\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hot Shot Medical Group ofrece servicios ambulatorios de atenci\u00f3n de heridas en el \u00e1rea de Dallas-Fort Worth y presta servicios de consultor\u00eda y dotaci\u00f3n de personal sanitario en todo el pa\u00eds. Al no disponer de un sitio web, necesitaban una presencia digital consistente y profesional que pudiera atender tanto a pacientes como a proveedores de servicios sanitarios, cada uno con necesidades distintas.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/About-Hot-Shot-Medical.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Home page header of Hot Shot Medical Group on a laptop with some circles as the background of the image.\" class=\"wp-image-5878 lazyload\"\/><noscript><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/About-Hot-Shot-Medical.jpg\" alt=\"Home page header of Hot Shot Medical Group on a laptop with some circles as the background of the image.\" class=\"wp-image-5878\" srcset=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/About-Hot-Shot-Medical.jpg 1200w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/About-Hot-Shot-Medical-768x512.jpg 768w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/About-Hot-Shot-Medical-18x12.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer custom-space\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\"><strong>El desaf\u00edo<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ausencia de sitio web que explique o agrupe sus servicios<\/li>\n\n\n\n<li>Era necesario atender a dos grupos de usuarios distintos: <strong>pacientes<\/strong> y <strong>proveedores de atenci\u00f3n m\u00e9dica<\/strong><\/li>\n\n\n\n<li>Se buscaba un sitio web que reflejara tanto la <strong>empat\u00eda cl\u00ednica<\/strong> y <strong>la experiencia operativa<\/strong><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Challenges-Hot-Shot-Medical.jpg\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Challenges-Hot-Shot-Medical.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Captura de pantalla del nuevo sitio web Hot Shot Medical Group.\" class=\"wp-image-5885 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Challenges-Hot-Shot-Medical.jpg\" alt=\"Captura de pantalla del nuevo sitio web Hot Shot Medical Group.\" class=\"wp-image-5885\" srcset=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Challenges-Hot-Shot-Medical.jpg 1200w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Challenges-Hot-Shot-Medical-768x512.jpg 768w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Challenges-Hot-Shot-Medical-18x12.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/a><figcaption class=\"wp-element-caption\">Nueva p\u00e1gina web de Hot Shot Medical Group<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer custom-space\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Nuestro trabajo<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Creamos un sitio web claro, <strong>segmentado por audiencias y con m\u00faltiples p\u00e1ginas,<\/strong> en el que se diferenciaban los perfiles de pacientes y proveedores.<\/li>\n\n\n\n<li><strong>Creamos contenido web optimizado para SEO<\/strong> y adaptado a la atenci\u00f3n de heridas, la consultor\u00eda sanitaria y la dotaci\u00f3n de personal, alineado con las buenas pr\u00e1cticas en materia de intenci\u00f3n de b\u00fasqueda y legibilidad.<\/li>\n\n\n\n<li>Destacamos diferenciadores como la aplicaci\u00f3n de Lean Six Sigma, la cobertura de Medicare\/VA y m\u00e1s de 35 a\u00f1os de experiencia.<\/li>\n\n\n\n<li>Elaboramos un sitio web con un dise\u00f1o adaptativo y una experiencia de usuario orientada al aumento de las conversiones en todos los dispositivos.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Solutions-Hot-Shot-Medical.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Hot Shot Medical website on different devices.\" class=\"wp-image-5899 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Solutions-Hot-Shot-Medical.jpg\" alt=\"Hot Shot Medical website on different devices.\" class=\"wp-image-5899\" srcset=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Solutions-Hot-Shot-Medical.jpg 1200w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Solutions-Hot-Shot-Medical-768x512.jpg 768w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Solutions-Hot-Shot-Medical-18x12.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer custom-space\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Resultados<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Una presencia digital profesional que respalda las <strong>referencias y las consultas sobre servicios<\/strong><\/li>\n\n\n\n<li><strong>Mejor visibilidad a trav\u00e9s de contenido SEO<\/strong> estrat\u00e9gicamente estructurado y alineado con palabras clave<\/li>\n\n\n\n<li>Mensajes claros que generan confianza y promueven la interacci\u00f3n en los distintos p\u00fablicos del sector sanitario<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Results-Hot-Shot-Medical.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Patient Referral section of website for Hot Shot Medical Group.\" class=\"wp-image-5893 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Results-Hot-Shot-Medical.jpg\" alt=\"Patient Referral section of website for Hot Shot Medical Group.\" class=\"wp-image-5893\" srcset=\"https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Results-Hot-Shot-Medical.jpg 1200w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Results-Hot-Shot-Medical-768x512.jpg 768w, https:\/\/smbglobalmarketing.com\/wp-content\/uploads\/2025\/07\/Results-Hot-Shot-Medical-18x12.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/noscript><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Ayudamos a Hot Shot Medical Group a construir su primer sitio web, dise\u00f1ado para atender de manera clara tanto a pacientes como a proveedores de atenci\u00f3n sanitaria. Con flujos de usuario diferenciados, contenido optimizado para SEO y un dise\u00f1o limpio y profesional, el sitio ahora facilita consultas, referencias y visibilidad a largo plazo para sus servicios de atenci\u00f3n de heridas y consultor\u00eda.<\/p>","protected":false},"featured_media":5875,"template":"","meta":{"_acf_changed":true},"service-provided":[45,47,46],"class_list":["post-5839","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","service-provided-web-development-design","service-provided-brand-development","service-provided-search-engine-optimization"],"acf":[],"_links":{"self":[{"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/case-studies\/5839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/media\/5875"}],"wp:attachment":[{"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=5839"}],"wp:term":[{"taxonomy":"service-provided","embeddable":true,"href":"https:\/\/smbglobalmarketing.com\/es\/wp-json\/wp\/v2\/service-provided?post=5839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}